NOW ON TAP
Google Now currently learns a user's interests and habits by analyzing search requests and scanning emails so it can automatically present helpful information, such as the latest news about a favorite sports team or how long it will take to get to work.
With the M upgrade, users will be able to summon Google Now to scan whatever content might be on a mobile device's screen so it can present pertinent information about the topic of a text, a song, a video clip or an article.
The new Android feature, called "Now on Tap," will be activated by holding down the device's home button or speaking, "OK Google," into the microphone. That action will prompt Now on Tap to scan the screen in attempt to figure out how to be the most helpful. Or, if speaking, users can just say what they are seeking, such as "Who sings this?"
Google is hoping to provide Android users with what they need at the precise moment they need it without forcing them to hopscotch from one app to another.