New Delhi, Oct 15: Maruti Suzuki India, the king of small cars in India, is all set to launch an upgraded Alto, in the form of the Alto 800. As true with any new product launch by Maruti, there has been a lot of excitement among the consumers regarding the price and features of the new model.
The new Alto 800 will replace the existing Alto as the company seeks to overcome tough market conditions, especially high fuel prices and rising interest rates that have pulled down the sales of its best selling model. The company reported a decline in sales of Alto by 34.83 per cent in the April-August period to 89,000 units as compared to 1.22 lakh units in the year-ago period.
For the MSI, the Alto 800 matter a lot as the company wants the new model to take off from where the current Alto stands today. The company hopes that improved styling, better fuel economy and new features will make it stand out of the competition.
"We want to do what we were doing and even better with the Alto 800 coming in," Maruti Suzuki India (MSI) Vice President Market Manohar Bhat had said.
The MSI has already started pre-launch bookings for the new Alto 800 in order to stoke consumer interest in the upcoming festive period. Here's a look at some of the features that the new Alto 800 has to offer.
In terms of outer styling, the new Alto 800 looks a lot similar to the A-Star and the Japanese Alto. To make it attractive and appealing, the company has made few changes to the outer structure of the model. The new model comes with increased height and high ground clearance. The full wheel caps are attractive and the wheel arches are flared. In all, the styling is conservative and there's no match between the well styled Hyundai Eon and the Alto 800.
