The Apple LisaThe Lisa was a personal computer designed by Apple Computer, Inc. during the early 1980s. Apple Lisa featured a Motorola 68000 CPU, support for 2MB RAM, and support for external storage drives such as the Apple Profile. While the GUI-based system was considered a technical achievement, it was a sales failure. At an asking price of $10,000 in 1983, it cost the equivalent of over $22,000 today.