According to Walter Isaacson, a former managing editor of Time magazine, who also wrote the 630-page biography of Steve Jobs, says Jobs's second act at Apple, which began in 1996, was arguably the most creative time of his life, a period during which he revamped the Macintosh computer line and gave the world the iPod, iTunes, the iPhone and the iPad.
Isaacson attributes Jobs's occasionally callous and even ruthless treatment of friends and colleagues to his drive for perfectionism, a quest reflected in the clean and elegant lines of Apple products.