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10 business lessons from Lady Gaga

New Delhi: American singer-songwriter, record producer, activist, businesswoman Lady Gaga is nothing like anybody else. She is nothing like Madonna, Christina Aguilera, Britney Spears or Jennifer Lopez either. The world of Lady Gaga may be

India TV News Desk Updated on: August 26, 2013 8:40 IST
7. Team up with a successful company



To promote her album, Gaga teamed up with Zynga, makers of the popular Facebook game Farmville, for a promotional multi-week stint. The result was "Gagaville," a virtual farm where fans could populate their plots of land with unicorns and crystals. That also resulted in giving her album maximum exposure.

Lesson: To need a receptive audience, you need to tie up with a popular company.




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