7. Team up with a successful companyTo promote her album, Gaga teamed up with Zynga, makers of the popular Facebook game Farmville, for a promotional multi-week stint. The result was "Gagaville," a virtual farm where fans could populate their plots of land with unicorns and crystals. That also resulted in giving her album maximum exposure.
Lesson: To need a receptive audience, you need to tie up with a popular company.