3. Do something outlandish for attentionLady Gaga stunned the world when she arrived at an awards ceremony in a dress made of raw red meat. Although some saw it as a gimmick, it could also be well an artistic statement! Maybe this was enough for people to start thinking about you. Although she raised the ire of animal rights activists, she also landed in the top spot as Time magazine's "Top Fashion Statement of 2010."
Lesson: What's the grand statement that you can make with your business that will get the kind of attention in your field.