New Delhi: Smartphones are passé as far as price wars go as big turn players now turn their focus on televisions. In a first, Reliance Jio and China's LeEco are all set to enter the Indian television market with great prices and bundled services, a move which is expected to pose a serious challenge to the top three brands - Samsung, LG and Sony.
According to reports, Reliance Jio will soon roll out a range of smart LED TVs with various screen sizes under its popular Lyf brand, which is currently known for its 4G-LTE smartphones. The TVs will be available in all multi-brand retail stores and e-commerce platforms later during this year. Reliance is currently testing TV sets in three screen sizes, which include 43-inches, 50-inches and 65-inches. The TVs have high-definition 4K screens, which can be paired with Jio's upcoming 4G high speed internet services. Currently these TV sets are only being sold at Reliance Digital stores through employee referrals.
According to an ET report, Reliance Jio's television sets will be the most important category to take 4G services to the consumers.
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On the other hand, LeEco is planning to launch its range of TVs by next month at a price point where the company won't make any profits. The company will have disruptive pricing for its smart televisions with an aim to capture a significant share.
The top TV companies Samsung, LG and Sony together control around 70 per cent of the Rs 20,000 crore LED television market in India with Sony and Samsung competing in the 40-inch plus segment. Videocon and Micromax are the next with almost 15-20 per cent share.
However, according to experts, Reliance and LeEco could become serious competitors if they start a price war in the Indian television market.
