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Google acquires startup Moodstocks, deal slated to boost image recognition capabilities in smartphones

New Delhi: In a move that is expected to boost its image tools, search giant Google today announced the acquisition of Moodstocks, a startup based out in Paris that develops machine-learning based image recognition technology

India TV Tech Desk Published : Jul 06, 2016 19:02 IST, Updated : Jul 06, 2016 19:02 IST
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Image Source : PTI google

New Delhi: In a move that is expected to boost its image tools, search giant Google today announced the acquisition of Moodstocks, a startup based out in Paris that develops machine-learning based image recognition technology for smartphones.

The detail about the deal is not yet revealed.  

Vincent Simonet, Head of R & D center of France Google wrote in a blog post, “We continue our machine learning and research efforts, and Moodstocks is another proof of our involvement in the matter. We look forward to working with Moodstocks team and see what we can develop together.”

Founded in 2008, Moodstocks will supposedly team with Google’s R&D team in Paris and focus on building great image recognition tools within Google.

The acquisition also means that the tech giant will ‘soon’ discontinue its API (Application programming interface) and SDK (software development kit). Google, however, has not specified how it would incorporate Moodstocks’ technology into its own apps and services.

The Paris-based startup also confirmed the deal on its official website, “Today, we’re thrilled to announce that we’ve reached an agreement to join forces with Google in order to deploy our work at scale. We expect the acquisition to be completed in the next few weeks. Our focus will be to build great image recognition tools within Google, but rest assured that current paying Moodstocks customers will be able to use it until the end of their subscription,” it said.

Recently, Twitter also acquired a London-based startup Magic Pony. The startup too had its focus in the fields of machine learning and artificial intelligence (AI). At the time of acquisition Twitter CEO Jack Dorsey quoted saying that Magic Pony’s would be ‘used to enhance our strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter’.

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