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Facebook will now give more prominence to friends and family in news feed

New York: Facebook has made some changes in the news feed and said that it will give friends and family more importance and will keep them ahead of daily news. This move will negatively impact

India TV Tech Desk Published : Jun 30, 2016 12:39 IST, Updated : Jun 30, 2016 12:39 IST
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Image Source : PTI facebook

New York: Facebook has made some changes in the news feed and said that it will give friends and family more importance and will keep them ahead of daily news. This move will negatively impact on media outlets that rely on the social network to draw readers.

The social media giant said in a statement that it has made changes in news feed to ensure that users do not miss updates from families and friends in the middle of the flood of information on the social media platform which has over a billion users.

"The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing an update to News Feed that helps you see more posts from your friends and family,” Facebook executive Adam Mosseri wrote on a blogpost on Wednesday.

The new changes mean that wedding photographs of your close friend would get more prominence than the stories linked to what happened in Turkey or for that matter in India.

"When we launched News Feed in 2006, it was hard to imagine the challenge we now face: far too much information for any one person to consume,” Mosseri said.

"In the decade since, more than a billion people have joined Facebook, and today they share a flood of stories every day. That’s why stories in News Feed are ranked? so that people can see what they care about first, and don’t miss important stuff from their friends,” Mosseri explained.

"If the ranking is off, people don’t engage, and leave dissatisfied. So one of our most important jobs is getting this ranking right,” the post said.

The social networking giant recently faced allegations of political bias in the selection or prominence of stories in its "Trending Topics" feature. An internal investigation of the organisation, however, revealed no evidence of any systematic political bias.

"Facebook was built on the idea of connecting people with their friends and family. That is still the driving principle of News Feed today,” Mosseri said.

"We are not in the business of picking which issues the world should read about. We are in the business of connecting people and ideas? and matching people with the stories they find most meaningful,” Mosseri pointed out.

(With IANS Inputs)

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