In a move to give publishers a brand recognition on its platfrom, Facebook has released new tools that lets media houses display their logos alongside headlines.
According to a report in Adage on Tuesday, publishers can put their logos next to headlines in the trending and search sections to give readers an idea about where the news is generating from.
The tools come as a relief for publishers who had been lamenting about losing their brand identities on social networking site where the headlines and layouts of all the brands looked similar.
“When people see those three red letters, they know it symbolises trusted, reliable and real news, so any effort by Facebook to emphasis the brand and credibility of a story benefits the audience as well as the publisher,” Samantha Barry, CNN’s executive producer of social and emerging media, was quoted as saying.
