Apple CEO Tim Cook has big plans for Indian market but it seems that his company is facing tough challenges as far the sale of its iPhone is concerned.
According to a report from Strategy Analytics, the company shipped 800,000 smartphones in India in Q2 2016, compared to 1.2 million smartphones it shipped during the same quarter last year.
"Apple iOS fell 35% annually and shipped 0.8 million smartphones in India in Q2 2016. Apple's smartphone marketshare has halved from 4% to just 2% in India during the past year," Woody Oh, director at Strategy Analytics, was quoted as saying by Times of India.
Woody further said that Apple needs to work on iPhone's pricing in India because cheaper devices will surely help boost sales.
"Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future," Woody added.
The sharp decline of iPhone market share in India will surely disappoint Cook who sounded very bullish recently about his company’s prospects in this part of the world.
"In the first three quarters of this fiscal year, our iPhone sales in India were up 51 per cent year-on-year. We are looking forward to opening retail stores in India down the road and we see huge potential for that vibrant country," Cook told analysts during an earnings call on Tuesday.
