E3 Group - Classic example of Make in India movement
E3 Group is a leading Indian manufacturer of Interior and Exterior products which is a classic example of Make in India movement. In an exclusive interview with India TV, Director of E3 Group Jay Garg said that E3 Group, that stands for Elegant, Everlasting and Economical, is a leading manufacturer of Aluminium Composite Panels, HPL, WPC Boards, Polycarbonate Sheets and PVC Edge Banding Tapes.
Q: Tell us about E3 Group
Ans: E3 stands for products which are Elegant, Everlasting and Economical. It was founded in 1990 by Shri Sanjay Garg with brother Ajay Garg under the supervision of their father. My elder brother Sanjay Garg realised that some products which are popular in other countries are not easily available as well as they are very expensive due to major dependency on imports. So we started manufacturing of ACP as our first manufacturing plant in Uttrakhand. Today, E3 Group is a leading manufacturer of Aluminium Composite Panels, HPL, WPC boards, PVC Laminates and PVC Edge Banding. The factories are located in several states with Pan India distributor network.
Q: What are the products manufactured by E3 Group
Ans: We are leading manufacturer of Aluminium Composite Panels, HPL, WPC Boards, Polycarbonate Sheets and PVC Edge Banding tapes. All of these products were mainly imported in the Indian market. We started manufacturing these products one by one. All of them are used in the interior and exteriors of a building during construction or renovation. Few of them replaces wood and increases the life of your furniture up to three times therefore contributing to the environment. Also, all of them are 100% recyclable.
Q: Tell us about the response from the market to the brand
Ans: E3 is our main brand and now widely recognised by everyone in the furniture industry. In most of our products, we got the first-mover advantage. Our brand was highly strengthened by our quality and service. Due to a very good response from our customers, we launched new products in every 2-3 years. We have also increased production capacity by double or more in all segments to cater to increasing demand.
Q: What are the core objectives of E3 Group
Ans: The very first objective is 'Make in India'. We are determined to provide Indian products in very high quality at a very affordable cost. We believe that why can’t we make world-class quality and serve our own nation. We don’t focus much on exports as we first wants to fulfil domestic demands. In future also, we will keep introducing such products. Apart from this, we highly believe in growth for all. Due to this, our group strength is increasing every year because here every individual is an asset.
Q: Would you like to share about your future plans
Ans: We will introduce some more products like MDF and Artificial Turfs. We are also planning for TV commercials to enhance our brand. Online furniture is another segment where we would like to have a presence.
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