LONDON (AP) — In the battle for online privacy, U.S. search giant Google is a Goliath facing a handful of European Davids.
The backlash over Big Tech's collection of personal data offers new hope to a number of little-known search engines that promise to protect user privacy.
Sites like Britain's Mojeek , France's Qwant , Unbubble in Germany and Swisscows say they don't track user data, filter results or show "behavioral" ads.
These sites are growing amid the rollout of new European privacy regulations, numerous corporate data scandals and even comments by high-profile tech executives such as Apple CEO Tim Cook, which have combined to raise public awareness about the mountains of personal information that companies stealthily collect and sell to advertisers.
