With an aim to give users more creative freedom with their content, the Chinese short-form video app TikTok has rolled out a range of enhanced new creation and editing tools in the US. ALSO READ: TikTok to launch live shopping in the USA: All you need to know
The platform said that the new editing tools will empower users to enjoy more creative freedom, share richer stories, and bring their content ideas to life across formats. ALSO READ: Meta, TikTok, YouTube, Twitter grilled over privacy, moderation failures
"To expand what's possible with content on TikTok, we've introduced a range of enhanced creation and editing tools," the company wrote in a blog post. ALSO READ: Why Instagram reels could not be as engaging as TikTok videos?
"We are excited to see how an enhanced editing experience powers storytelling and makes video creation intuitive and more accessible, making it easier than ever to create great content," it added.
The platform said its enhanced editing tools allow users to easily adjust clips, sounds, images, and text in a new editing environment, all within TikTok's creative flow.
TikTok has also released Photo Mode, a new carousel format available on mobile for photo content that's ideal for sharing high-quality images on TikTok.
Photo Mode allows users to share carousel posts of still images that automatically display one after another. Users can add music to soundtrack the images, which viewers can swipe through at their own pace.
Users can now pair your videos and content made in Photo Mode with longer descriptions, up to 2,200 characters for each post.
"With the extra space, we are hopeful creators will have some extra room to build on the stories they have shared in videos or Photo Mode, giving them another space to express themselves and more deeply connect with others," the company said.
In June 2020, the Indian government banned the popular short-form video app amid border tensions with China.
