Pincode, a homegrown store-first commerce app by PhonePe has reportedly announced it’s partnered with Simpli Namdhari’s – one of the country’s 100 per cent veg omnichannel retailers, to reach a larger online customer base.
The collaboration will bring a wide variety of groceries, fresh fruits, vegetables and other premium FMCG products on the Pincode app for people residing in Bengaluru, the company announced via an official statement.
Vivek Lohcheb, CEO of Pincode said, "Namdhari’s are known for being one of the largest exporters of fresh fruits and vegetables in India, and now their products are available on Pincode as well.”
Pincode has been working to empower local businesses to thrive alongside the e-commerce boom.
PhonePe's Pincode
Lohcheb added: “By partnering with us, merchants can seamlessly digitize their shops as we provide them with all the expertise they need to go online while leveraging our extensive network to drive online demand.”
According to the CEO, Pincode has more than 2 million registered users, with around 1.5 million orders processed to date.
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Gurmukh Singh Roopra, CEO of Simpli Namdhari’s said, "In addition to our e-commerce platform, the Pincode app will help drive more online orders for Simpli Namdharis by offering our extensive catalogue of over 5,000 products across fresh fruit and vegetables, staples, dairy, FMCG and more to customers.”
Pincode also provides comprehensive support through training, dedicated dashboards, and a mobile app for day-to-day operations, ensuring merchants can run their digital stores their way.
Its offerings for merchants include free delivery, seasonal incentives, and reliability in order fulfilment, allowing merchants to expect a seamless transition into the digital marketplace.
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Inputs from IANS
