Meta, the company that owns Facebook and Instagram, has recently enhanced its AI tool by adding new features. This tool, called Meta AI, is specifically designed for advertisers to help them create more creative advertisements on these platforms. By using these AI tools, users will be able to generate photos and videos that can be used for advertising purposes. These AI tools work on Llama, an advanced large language model.
Meta has stated that their aim is to assist advertisers at every step of their journey, whether it's through improving performance, generating creative ideas, or automating tasks. The new AI tools of Meta will be particularly useful in image generation. Advertisers can create attractive advertisements for their businesses by using these tools, including adding text to images, choosing different backgrounds, and generating AI-generated backgrounds with their products.
For example, if an advertiser wants to advertise their product on Meta's social media platform, they will have the option to create an AI-generated background with the product. This tool will help advertisers to make their advertisements more appealing and engaging to their target audience. Similarly, through Meta AI's video generation tool, advertisers can use AI elements in their product videos as well.
Apart from these new AI tools, Meta AI has also been integrated into Meta's products, which is currently being rolled out. This integration means that users will soon be able to access these generative AI tools on the social media platform. By using these tools, advertisers can make their product advertisements more attractive, thus increasing their chances of getting more traction.
Meanwhile, Meta is currently experimenting with a new feature to enhance user engagement on its Threads platform. The feature will allow Instagram users to share their photos from Instagram to Threads. This feature is being tested at present and only a few users have noticed the setting on their Instagram.
The company has confirmed this experiment and stated that the cross-posting from Instagram to Threads is optional. Users can choose to share all new photo posts from Instagram to Threads automatically as well. Currently, these settings are only available to Instagram users who are participating in the test.
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