Apple’s iPhone 15 Pro Max was reported to be the best-selling smartphone of the first quarter (Q1) of 2024, a new report surfaced. As per Counterpoint Research, Apple and Samsung dominated the top 10 best-selling smartphones list for the first quarter of this year - each took five positions and left no spot for other brands.
The analysts said, "The Pro Max variant achieved the top position for the first time in Apple’s non-seasonal quarter, reflecting an increasing trend of consumer preference for high-end smartphones."
They further added, "All four iPhone 15 variants and the iPhone 14 were among the top 10 bestsellers. Further, the iPhone 15 line-up secured the top three spots."
Furthermore, Samsung’s Galaxy S24 series secured two spots in the top 10 for Q1, with its Ultra model ranking fifth and the base variant coming in ninth.
As per the analysts, the strong performance of the Galaxy S24 series can be attributed to Samsung’s early refresh of the series, and its efforts in generative AI (GenAI) technology.
"The S24 series was the first to reach the market with GenAI features and capabilities, allowing users to create unique content and experience a new level of interaction with their smartphones," the analysts stated.
This was also the first quarter in which the top 10 smartphones were all 5G capable.
The analysts expect that the top 10 best-selling smartphones will capture a larger share of total smartphone sales in the coming time as OEMs (original equipment manufacturers) are focusing on leaner portfolios with premium features, including GenAI.
At the start of May this year, during an analyst call announcement in the second quarter of fiscal 2024 results with revenue of USD 90.8 billion, Tim Cook, CEO of Apple shared that the company has been experiencing strong double-digit growth in India which was witnessed in the March quarter. He further stated that Apple will continue to expand its operations in India and it will remain competitive. Cook further explained that the company needs to manufacture more in India and also said that Apple has broken revenue records in more than a dozen countries and regions, including India.
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Inputs from IANS
