Facebook, the social networking platform has announced that there are more than 400 million individuals using video-on-demand service called Facebook Watch monthly and there are almost 75 million people daily spending at least one minute on Watch.
It was launched in the US in 2017, wherein the video service lets users enjoy videos from different genres that include sports, entertainment and news in the personalised 'Watch Feed'that carries a collection of recent videos via the pages they follow.
"Well, 2018 was a big year for Facebook Watch. Watch launched in every country around the world, the platform opened to videos from all Pages, and we debuted dozens of Facebook Originals," Fidji Simo, Head of Video, said in a blog post on Thursday.
The social media giant made an announcement in which it said that the in August, Facebook had rolled out Watch globally on mobile, which has now been bought on the desktop as well, along with Facebook Lite too.
There are almost, 75 million visitors on an average who spend more than 20 minutes in Facebook Watch.
"Since the Summer we have been working to bring 'Watch Party' to everyone on Facebook.
"We've seen it really take off -- there have been more than 12 million Watch Parties in Groups alone, and Watch Parties garner eight times more comments than regular videos in Groups," said Facebook.
The social media giant is also working on unifying the video experience across Facebook.
As if now, people can find videos on Facebook in a number of different places that includes News Feed, Watch, Search, Pages and more.
"We want to make the experience of watching video feel immersive, no matter where you discovered it. As part of this effort, we'll be testing a few things in the coming months," informed Simo.
The company also announced that "Ad Breaks" are now available to eligible Pages in 40 countries around the world.
"We'll bring Ad Breaks to video creators in more countries around the world, and will test new Ad Breaks placements, like in live streams from gaming creators," Simo said, adding that the company would provide advertisers with more options to tailor their video ad campaigns and connect with the target audience.
(With IANS inputs)
