Indian batting superstar Virat Kohli took to social media to announce a new partnership with the management agency 'Sporting Beyond'. Kohli said that he has been working with his new management team for a while now and Sporting Beyond will handle all his business interests from now on.
"I am excited to announce a fresh start with Sporting Beyond, my new team, who have been working with me for a while now," Virat Kohli said in a statement on X (previously Twitter) and Instagram as he ended a close to three-month drought on the former about posts anything apart from brand endorsements.
Kohli said that the people at Sporting Beyond, a company co-owned by former India head coach Ravi Shastri and bowling coach Bharath Arun, shared his vision and goals with a mutual love for the sport and was glad to welcome them officially.
"The team at Sporting Beyond shares my goals and my values of transparency, integrity and a love for sport, in all its forms. This opens a new chapter for me as I look forward to my partnership with my new team, who will be working with me on all of my business interests," he added.
Since his yo-yo test sharing on social media saga, Kohli has not been that active on social media in terms of the number of posts he shares now, compared to those in the past.
The Australia challenge for Kohli
After a disappointing series against New Zealand, Kohli will be eyeing course correction Down Under. Australia has always been a happy hunting place for Kohli and that will be his goal once again. The Indian team has refused for the India A practice match, which was supposed to take place at WACA Ground in Perth and instead has opted to go for match simulation. With skipper Rohit Sharma unlikely for the opening game, the responsibility will fall on Kohli to shepherd the batting resources.
