The International Cricket Council (ICC) on Wednesday apologised and launched an investigation into a social media post relating to Prime Minister Narendra Modi and self-proclaimed guru Asaram at a rally that went out from its official handle.
The world cricket body was badly trolled for the goof-up for sharing an old video of the duo. The tweet was deleted soon but by then screenshots had been taken and it was enough to get people talking.
ICC's tweet on PM Modi and Asaram
"ICC is dismayed at a non-cricket related tweet appearing on its Twitter feed earlier today. We would like to extend our sincere apologies to anyone who was offended during the short space of time it was up," ICC said in a tweet after removing the post, the screenshot of which was shared multiple times.
"We have launched an investigation into how this happened," the world body stated.
The tweet that appeared this morning related to Modi and self-proclaimed godman Asaram Bapu, who was today convicted by a Jodhpur court for raping a teenager at his ashram in 2013.
As soon as the tweet appeared, many users of the platform asked who was handling the ICC account, and the faux pas also left the Indian Cricket Board fuming.
"This is unfortunate that an objectionable post has been attributed to the ICC official social media account. Not done. We did bring up the matter to the ICC's notice," a top BCCI official told PTI.
Here's the original video quoted by the International Cricket Council on their official Twitter handle: