Significantly, BJP's Prime Ministerial candidate Narendra Modi's name was missing from the hoardings which Varun's supporters carried in the procession. The hoardings had a big picture of Varun in the centre.
Former PM Atal Bihari Vajpayee and L K Advani adorned the top corners of the hoardings while the bottom corners had pictures of local leaders.
The party symbol ‘lotus', however, was widely used in the procession with BJP flags hoisted on top of vehicles which were a part of the roadshow.
The supporters were raising slogans like ‘Varun nahin yeh Aandhi hai, Sultanpur ka Gandhi hai'( Varun is a storm, he is Sultanpur's Gandhi).
Varun did not mention Modi's name during the first leg of his campaign and had sought to reach out to people invoking the name of his father Sanjay Gandhi.