Since the launch of the new party last November, Kejriwal knew money would be needed to fight the political battles, said an AAP leader.
During his public meetings in the national capital to garner support, he asked people to donate to the AAP.
The AAP leader said according to Election Commission's norm Rs 14 lakh can be spent by each candidate and for 70 constituencies total expenditure would be around Rs 10 crore.
The rest of the money will be spent on advertising through radio, SMSes and interactive voice response (IVR) system.
“We are against print advertisements, and when model code of conduct comes into effect then we would have to advertise through paid hoardings only,” said Kejriwal, adding a total cost for all these would be around Rs 10 crore.