"Since elections were called on March 5th, Facebook users in India have been engaging with their friends, the candidates and political parties to discuss the 2014 Lok Sabha elections," Stone said. From the day elections were announced to the day polling ended, 29 million people in India made 227 million interactions (posts, comments, shares, and likes) regarding the Indian Elections on Facebook.
That is two-thirds of all daily active Facebook users in India and an average of 10 interactions per person. In addition, 13 million people made 75 million interactions regarding Modi, Stone said. On each day of the polling, Facebook ran a megaphone to people in India letting them know it was Election Day and encouraging them to share that they voted. This megaphone was seen by over 31 million people, Stone said.
Moreover, the candidates and political parties saw a large amount of interactions on their Facebook pages. "During the election, Modi became the second most-liked politician on Facebook behind only Obama and Arvind Kejriwal also joined the ranks of the top five liked politicians globally," the Facebook official said.
In addition to Modi, who is ranked on the top among popular politicians in India, Arvind Kejriwal of the Aam Aadmi Party (AAP) is ranked second with 5.434 million fans, followed by Kumar Vishwas (2.152 million fans) of AAP, Rajasthan Chief Minister Vasundhara Raje (2.089 million fans) and BJP president Rajnath Singh (1.594 million).
