And BJP is not the first party in India which has started believing in effectiveness of presidential style of campaign or governance.
It should be recalled that the Congress party was seriously mulling over switching over to presidential form of government when Indira Gandhi, the then Prime Minister, emerged as the most popular politician of India.
It is said that late Vasant Sathe, senior Congressman, had actually proposed that India should switch over to presidential form of governance but it failed to find favour with other political parties.
Today, BJP believes that Modi's persona can provide cover for its organizational weaknesses in large parts of India and help the party storm back to power and that's why they are focusing on a presidential style campaign. In today's political scenario, it suits them the best.
Make no mistake, RSS is supporting Modi's elevation and larger- than- party projection not because they are in love with him. It's just that RS is aware of the geographical limitations of the BJP and they believe that it's only the ‘Brand Modi' that can conquer these barriers and catapult the BJP into the corridors of power.
