News Politics National Modi dominates the campaign but can he win a decisive victory for BJP?

Modi dominates the campaign but can he win a decisive victory for BJP?

With today's voting, the 9 phase elections to elect the members of 16th Lok Sabha have come to an end. From April 7 (1st phase of elections) to May 12 (last phase of elections), India




Undoubtedly, the prize for best run campaign goes to Narendra Modi but is it enough to win the race for 7, race Course Road? All pre-poll surveys have predicted a comfortable victory for BJP led NDA but the track record of pre-poll surveys on national level does not inspire confidence, be it 2004 or 2009 pre-poll surveys. Modi may be ahead of others including Rahul and Kejriwal but to romp home with a clear cut majority on his own is still a big task for him because the party has no presence in large parts of India although Modi has tried his best for a breakthrough in states like West Bengal.

Brand Modi has been marketed very efficiently and a win for Modi led BJP would indicate that India too has joined the league of Western countries where selling a candidate requires the skills of  selling a product. This is more so in United States where media blitzkrieg plays an important role in ensuring victory of presidential candidates.

One thing is for sure, a Modi victory will open scope for marathon debates on whether Indian electorates have   shown a preference for a US style presidential campaign to judge the charisma and quality of candidates.  Let's wait for May 16.