The unique election campaign strategy stems from the recent jibe of Congress leader Mani Shankar Aiyar who had said that Modi could not become Prime Minister but could certainly serve tea at the January 17 AICC session.
Turning the jibe to its advantage, BJP poll strategists have decided to use Modi's 'tea seller' past to reach out to as many voters as possible by inviting them to talk to the leader as part of the new project.
DTH, satellite, Internet, mobile phones and social media are being used simultaneously for this tea campaign.