After receiving 60 complaints against the Home Office's "Go Home" ad-vans circulating around Britain in the last few weeks, the Advertising Standards Authority (ASA) has launched an investigation.
"Complainants have expressed concerns that the ad, in particular the phrase 'Go Home', is offensive and irresponsible because it is reminiscent of slogans used by racist groups to attack immigrants in the past and could incite or exacerbate racial hatred and tensions in multicultural communities," an ASA spokesperson said.
"If it (ad van) said something like, 'If you want to go home contact this number' or 'assistance is available to return home', I think it would have been the same message but delivered more softly," Singh-Kandola told the Daily Mail.
The ASA's probe comes in addition to another investigation by the Equality and Human Rights Commission (EHRC) into a wave of immigration checks across the country.
The EHRC launched the probe after it was claimed that the spot checks - conducted at transport hubs up and down the country - were being carried out by border officials purely on the basis of ethnicity.
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