Know the hidden meaning behind big corporate brand logos

New delhi: A logo is something that represents an organization. It is a graphic mark or emblem used to aid and promote instant public recognition.Much attention is paid while deciding the design and colour of a logo. Designing a Logo requires a clear idea about the concept and values of the brand.A logo presents the thoughts of an organization. Here we bring you ten famous logos and the hidden meaning behind them: 1. IBM IBM's logo has a hidden message for the whole world hidden in the Big Blue logo that represents it's company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.2. BMW BMW's logo is a tribute to the company's history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company's role of building aircraft engines for the German military during World War II.3. AmazonThe arrow in Amazon's logo represents the range of items available for retail by Amazon, from A to Z.4. Apple TThe bitten apple represents the fruit from the “Tree of Knowledge”.It is derived from the story of Adam and Eve in the Bible.5. MobilThe red colour of the logo represents strength while the blue represents faithfulness and security.6. Mercedes-Benz Mercedes' tri-star represents the companies dominance over land, sea and air.7. FedEx The FedEx logo looks simple and it's hard to see what could be hidden within it. But looking closely at the space between the ‘E' and ‘X' in the orange Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future.8. Audi The four circles in the logo represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.9. Toyota There are three ellipses visible in the company's logo. Each ellipse represents the heart of the customer, the heart of the product and the heart of technological progress.10. Volkswagen The Volkswagen logo simply shows the letter of the company's initials. The word “Volks” is German for people, while “Wagen” is German for car.