But the classic Bond watch was Rolex in Ian Fleming's novels. In the 1962 film Dr No, producer Cubby Broccoli had to lend Sean Connery his own Rolex as the company would not loan one for the production.
The Rolex Submariner became synonymous with Bond, appearing on his wrist in Dr No, From Russia With Love, Goldfinger, Thunderball, On Her Majesty's Secret Service, Live and Let Die and The Man with the Golden Gun, returning for one final outing in 1989's Licence to Kill.
Bond's watches were adapted into gadgets by Q-Branch.
In Live and Let Die, Roger Moore used his Rolex to unzip the dress of agent Miss Caruso with the line: 'Sheer magnetism, darling', while it also doubled as a buzz-saw to help his escape sharks.
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