New Delhi: Women, finally this is the sanitary pad advertisement done correctly. No more of blue-stained, white and flowery fare you were watching all this while. The advertisement created for Bodyform’s Red.fit campaign by London agency AMV BBDO shows what actually dealing with periods is like.
The Bodyform is a sanitary product brand which has come up with the video which achieves to change the outlook towards period blood. The ad, although causes no awkwardness.
The video shows bleeding feet of a ballet dancer, bloodied nose of a boxer and a rugby player.
This ad going viral is being praised for showing real blood in an advertisement and has gained a massive support on social media. Earlier periods blood was symbolized using blue liquid.
To feel great, many of the viewers commented, “Who knew a period commercial could make me feel like a warrior”.
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