For the first time a Bollywood film is associating itself with a month long movement called A Time to Forgive.
Team MILENGE MILENGE along with Boney Kapoor & Sridevi, Kareena Kapoor, Shahid Kapur, Himesh Reshammiya & Satish Kaushik come together to celebrate A TIME TO FORGIVE a human initiative, says a media report.
There will be an application on all the social networking sites including Face book, Orkut, Twitter & others that will celebrate the entire month of June 2010 as A TIME TO FORGIVE!
This application has a forgiveness index meter and photo frame with a white rose that you can send to the person you want to forgive.
The photograph in the frame will be of Kareena & Shahid from the film MILENGE MILENGE, which a person using this application can replace with his/her own photograph. People hold grudges against one another for too long and egos hesitate to forgive.
This leads to broken relationships & friendships. The easiest thing to do is to drop your ego & forgive the person you hold a grudge against by sending him a white rose and the photo frame that says I forgive you because it?s A TIME TO FORGIVE! Our world will then be a better place to live in.
This will be a viral that multiplies as it spreads and has the potential to become a cult movement and remain in perpetuity with June being the month that spreads the message A TIME TO FORGIVE!
This application with a white rose that you can send to the person you want to forgive is promoted on the mobile platform through initiative partners.
This message with a white rose that you can send to the person you want to forgive is sent through via crores of sms and mailers by initiative partners to target all age groups across metro cities Mumbai, Delhi, Lucknow, Pune, Ahemdabad, Bangalore, Chennai, Kolkatta, Hyderabad.
In the last week of June 2010 ON GROUND CELEBRATIONS FOR A TIME TO FORGIVE will be activated at select multiplexes & malls in various metro cities.
Beautiful girls will offer white artificial roses to young boys and girls to gift it to the person you hold a grudge against. This merchandize will have replaceable dangler photographs of Kareena & Shahid along with the artificial white roses that can be rested on tables & desktops as a memento or a souvenir.
The base on which the flower rests carries the message A TIME TO FORGIVE on one side & Team MILENGE MILENGE initiative on the other side.
• The very human communication reaches the wash rooms in multiplexes & malls pasted on mirrors with lipstick - A TIME TO FORGIVE!
• The entire Digital, virtual, print & electronic world will partner the movement A TIME TO FORGIVE.
• Hope fully team MILENGE MILENGE would have created a world movement that can be celebrated every June as A TIME TO FORGIVE!
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