News India All you wanted to know about a career in media

All you wanted to know about a career in media

New Delhi: The world has witnessed a phenomenal and unprecedented explosion in communication technology and media. All boundaries have been transcended, and the entire global community seems to have been brought together into one unified


Advertising

 

Advertising is a form of Communication used to spread information and attract audience to take action on products, services and ideas.

Advertising is a commercial form of imparting information. In advertising career, professionals on the creative side focus on the development and production of advertising campaigns for print, online and broadcast distribution.

Professionals of the business side focus on the career opportunities exist within agencies and media outlets.

Advertising professionals manage accounts, working with both agency clients and the creative professionals developing campaigns and they also create media buying plans.

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