The soft-spoken leader easily identified himself with the socio-economic concerns of farmers, villagers and commoners, an image which sticks to him till date.
In his early political career, Chouhan has also been a convener of Akhil Bhartiya Keshariya Vahini in 1991-92, the General Secretary of All India Bhartiya Janata Yuva Morcha from 1992 onwards, the General Secretary of Bhartiya Janta Party, Madhya Pradesh from 1992 to 1994, a member of Consultative Committee, Ministry of Human Resources Development from 1992 to 1996.
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