For 30,000 rubles ($970, 740 euros) per head, the wealthiest Muscovites can check into a Stalin-era communications bunker 65 metres (200 feet) underground, which is offering 300 people a 24-hour experience called "A chance to survive".
Local television has put up tickets for the bunker in a prize draw, and will be broadcasting live from inside on the night -- like a world's end take on "Big Brother".
No-nonsense authorities in China have adopted a dim view of the Mayan prophesy, rounding up more than 400 members of the Christian group "Almighty God" who have been publicising the world's end.
But elsewhere in Asia, the end of times will be the best of times, featuring a techno soundtrack and fine dining.
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