Rising popularity of social networking websites has made matchmaking effortless and central to social life, she added.
Anik conducted an in-depth investigation of modern-day matchmaking, examining what motivates us to match others - even when it often goes wrong - and how we can reap the emotional benefits of socially linking others.
“Participants who made matches between others for free persisted on the matchmaking task much longer than participants who were offered money,” explained Anik.
These results challenge the rising trend of online social networks providing financial incentives for people to make introductions.
