Stretch marks were found to pose not only physical, but social challenges as well. In India, where the traditional sari is worn to most special occasions, 76 percent of the respondents agree that they think wearing one during or post-delivery becomes an embarrassment because of the visibility of stretch marks.
The survey even reveals that 52 percent of new and expecting mothers feel that stretch marks have no cure.
"Pregnancy stretch marks can be prevented by keeping the skin hydrated. Drink sufficient water and eat foods that are rich in Vitamin E such as nuts, citrus fruits, bell peppers, etc. Use a dry oil which has a blend of natural plant extracts such as calendula, lavender, rosemary and chamomile along with Vitamin A and E. Such oils get rapidly absorbed into the skin without leaving behind a residue," Coelho said.