"It is a matter of pride for parents among the community if their child is on a dance show. Be it a small town or a big city, glamour sells and everyone wants to be associated with it," said Shambu Kumar who founded his Music, Arts and Dance Academy in 2008.
From 15 students per class to 50 in a class, the enrolments are growing. But there's a flip side.
"When you see small children on these shows pouting and making vulgar gestures, you just wonder what their parents are thinking. There has to be an age limit. Isn't it cruel? Where is the innocence left?" Shambu Kumar asked.
Many like Amit Jain balance their passion and studies.
"These platforms do come with temporary fame but no life-time guarantee. Anyone can be a dancer after a few classes, but not everyone is born to dance," said Jain who is in his second year of college and is taking dance classes.