As many as 16 designers from New Delhi, Mumbai and northeast regions have been roped in to showcase their collection. A few confirmed names are Nida Mahmood, Rajdeep Ranawat, Raakesh Agarvwal and Janjum Gadi.
Soha Ali Khan has been roped in as the festival ambassador, while actresses like Mugdha Godse, Huma Qureshi, Evelyn Sharma and Jiah Khan are expected to walk for the designers during the fashion gala.
"There have been a lot of fashion shows happening in Shillong, but our idea is to not only do the same shows, but also to involve couple of Bollywood actors to draw national attention. Bollywood really helps in promoting a new venture in a big way," Jha added.
Apart from fashion shows, there will be open studios, workshops, lectures, exhibition of fashion and lifestyle products and cultural programmes and activities during the fest.
