"The number of practitioners and the amount they spend has increased dramatically in the last four years," Bill Harper, vice president and group publisher of Active Interest Media's Healthy Living Group, is quoted as saying.
"Companies that want to advertise to the health-and-fitness market for women will want to make sure that yoga is a strong segment in their target," he said as 82.2 percent of yoga practitioners are women.
The top five reasons for starting yoga were: flexibility (78.3 percent), general conditioning (62.2 percent), stress relief (59.6 percent), improve overall health (58.5 percent) and physical fitness (55.1 percent).
