Wendell has a unique signature style of blending ancient Indian geometry with Goa's relaxed style. He got trained in Los Angeles and Paris. After designing for companies like Garden Vareli, cosmetic giant Lakme and diamond corporate DeBeers, Rodricks established his own label in 1990.
He also acted in a film named 'Boom' in 2003 and made an appearance in the television play 'True West' in 2002. He also played a cameo as himself in the film 'Fashion'.
