(Spicy and tangy brinjal curry)
"It's unfortunate that when people visit Hyderabad, it's always biryani, Irani chai, or Khubani ka Meetha that they are thinking about. And the reason is that Andhra cuisine is not known. My aim therefore is to introduce people to the local food of the region," Reddy says.
For the locals, who mostly make their big customer base, the food is "a journey back to their roots". "It's not easy selling local food locally. But the authentic flavours, and the local produce, help us bring back fond memories of childhood and of home-cooked food for most people. Plus the razor sharp pricing also helps".
It helps for sure, and also leaves you with an altered food memory of Hyderabad for a long time.