"Most Indians follow mass production that involves high volumes and low quality. I have tried to improve the profile of
Indian liquor, keeping in mind the international processes," says Nazareth, who manufactures the alcohol at his micro distillery in Chittoor in Andhra Pradesh but markets it from
Goa.
As a maker of premium alcohol brand, Nazareth earned his pips some years ago by manufacturing 'Agave,' India's first tequila made from 'Blue Agave', a cactus variety found in Andhra Pradesh. Nazareth could not call it tequila because of proprietory conflicts.