London: Feeling glad at having figured out exactly which body shape you have while looking at filmstars or relating to apple, pear or hourglass? Better be prepared for a novel style -- "alphabetisation", the style of women in South Korea.
Showing the world a novel way, South Korean women are using "alphabetisation" or matching their bodies with certain letters to identify their shape, Daily Mail reported Wednesday.
It has been claimed that a weight-loss drink used the X waist in its marketing campaign in 2008 and it has taken off ever since.
