The Platform is a special initiative by the Lakme Fashion Week, in association with US-based water brand smartwater. It's a program conceptualized to identify and mentor young and creative designers who are ready to push the boundaries of fashion and create a new standard.
The Platform is a progress for LFW from it's Gen Next designer search programme which aims to lend motivation to an alternative genre of fashion - unconventional, innovative and fearless, said a statement. It will provide a unique platform for designers from across India to reach the fashion industry globally.
The winning designers will be mentored by India's prominent fashion icons and get the opportunity to showcase their creativity at the upcoming edition of the fashion gala, which will begin from August 22.
The theme is based on smartwater's core theme 'Inspired by the clouds', the winning collection or collections will reflect the designer's own understanding of the theme in the form of experimentation with texture, fabric, shapes or colour that are influenced by clouds.
