‘Deeply saddened’: Tanishq releases statement after withdrawing interfaith ceremony ad

Tanishq's interfaith babyshower ceremony ad drew a lot of flak on social media. Therefore, as a result the jewellery brand had to take down the commercial from all the platforms. And now, Tanishq has released a statement regarding the same which said, “We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff.”

The post was shared on all the social media pages of the brand. 

Take a look at Tanishq's post here:

ALSO READ | Boycott Tanishq Trends: Twitter is divided as jewellery brand shows interfaith marriage in latest ad

Actor Divya Dutta, who had given the voice over to the latest Tanishq ad on interfaith family, on Tuesday said it was disheartening that the jewellery brand withdrew the commercial following a backlash as unity in diversity forms the core of the country' value system.

When a Twitter user asked Dutta if it was her voice in the commercial, the actor replied, "Yes it’s my voice. It is sad it's taken off air. I loved it. "

Commenting on Dutta's post, another user said, "Nothing against you but what's wrong is wrong."

To this, Dutta responded, "But sir don’t we all promote brotherhood?? We as India are all about that. That’s our soul sir. Unity in diversity bachpan mein sunte the. Aise to kitne ads hote the. Koi kuch nai kehta tha... par chalein sabke apne vichar (We were taught about unity in diversity during our childhood. There were so many ads like this. Nobody ever said anything against them. But everyone has their own views)."

The ad received backlash for portraying interfaith marriage and baby shower ceremony and #boycotttanishq atrted trending on Twitter. Some section of the people even accused the brand for promoting 'love jihad', while some welcomed the concept with open arms and appreciated the message in it.

With inputs from PTI