A strict dissuader of 'me-too products', he was able to entice people with his creations. The film shows how Jobs pushes himself and his team to challenge naysayers. What comes out very well in the film is his mantra: "How do you know that someone does not want it if they have not seen it."
Apart from Ashton Kutcher as Jobs, the only other characters who leaves an impression are Jos Gad as Steve Wozniak, the stubby unkempt tech-savvy friend who endearingly helps Jobs set up the enterprise and Dermot Mulroney as Mike Markkula, the millionaire investor with whose financial support Apple bloomed.
