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Emma Watson Is The New Face Of Lancome

London: Emma Watson has finally confirmed that she is the new new face of Lancome.The Harry Potter actress' took to Twitter last week to hint, "A new venture is starting - what can it be?

emma watson is the new face of lancome emma watson is the new face of lancome
London: Emma Watson has finally confirmed that she is the new new face of Lancome.

The Harry Potter actress' took to Twitter last week to hint, "A new venture is starting - what can it be? Follow my clues and you will see..."

This was followed with rhymes including: 'I'll pierce your skin if you hold me wrong but I'll love you forever if you pass me on,' which alluded to Lancome's logo-a rose.

Watson also referred to a previous face of Lancome, Julia Roberts, with the tweet: "This Pretty Woman was their latest recruit. Other great actresses have previously followed suit."

All was finally revealed this evening with the statement: "It starts with an L and ends with an E. I'm sure you have guessed the new face of Lancôme is me!" reports the Daily Mail.

In a statement, company president Youcef Nabi said: "Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancome."