Las Vegas: Singer Ed Sheeran says since people don't see underpants thats why he prefers Primark.
The 23-year-old doesn't see any point in splashing out on something that is “only meant to keep your junk in”, reports femalefirst.co.uk.
“On a day off, I'll just watch films and eat chocolate in my underwear,” he told Q magazine.
"Primark. No one sees them, they're only meant to keep your junk in," he replied when asked which brand of briefs he is partial to.
After landing on the cover of the latest issue of his favourite magazine, the crooner told his 2.42 million fans on Instagram he had fulfilled his "boyhood dream".
He wrote: "Boyhood dream of being on he cover of my favourite magazine came true."
The new edition of the magazine is out next week.