Zandu balm or Fevicol: which will woo the audience more?

New Delhi, Dec 5: `Dabangg' is back with an upsurge in the number of Salman fans, magnetizing `Munni lovers' and making them fall for the fresh item song `Fevicol se'. Item songs like these have proved themselves as audience pullers over and over again and the first day collections of the last few big releases serve well as evidence.The first day box office collections of Jab Tak Hai Jaan, despite being a big banner film and filled with larger than life romantic sequences, barely managed to touch the Rs 18 crore mark. Similarly, the much awaited Aamir Khan starrer `Talaash' could only manage to bag Rs 14.52 crore as its first day collection. However, Ek Tha Tiger became the fastest movie to earn Rs 100 crore and surpassed the Rs 30 crore mark as its first day collection.These statistics corroborate the profound adoration Indian audience has for Salman Khan.`Talaash' was excellent on technical ground; however, it could manage to strike a chord with audience only in multiplexes. On the contrary, movies like Dabangg and Rowdy Rathore are capable of luring audiences in multiplexes as well as in single screens. Item songs are enticing enough and high on appeal for that single screen audience. These songs engage audiences even before the movie is out on the screens.December 7th, exactly 2 weeks before the speculated release date of `Dabangg 2', Akshay Kumar starrer `Khiladi 786' which is fully loaded with item numbers is all set to hit the floors. Songs like `Balma' and Hookah' have already topped the chartbusters. Akshay Kumar's career might have taken a dip but nevertheless his movies like `Housefull 2' and `Rowdy Rathore' accomplished their task at the box office and got the cash registers ringing.Item songs have an entirely fresh designation in Bollywood and have required special concentration from directors, producers and most importantly music directors.Sajid-Wajid, the duo who successfully managed to make `Munni' reach the zenith, said in an interview that the music of `Dabangg 2' was highly demanding because movies like these make history and there is no getting away without giving your best shot.Actresses like Sameera Reddy and Isha Kopikar, who hardly ever had a significant role in a movie, tempted audience with their hit item numbers like `Ishq kabhi kariyo na' and `Khalaas'. Ever since then, item numbers have been favorably influential for any movie.The inspiration is such that well-established actors, like Hrithik Roshan who did an item number in `Krazzy 4', Shahrukh Khan in `Kaal' and Aamir Khan in `Delhi Belly', are not holding themselves back from doing item songs. Item numbers no more revel in nudity, nor do the actresses are in semi-clad clothes. They have an all new charm about them and we have grade A actresses like Kareena Kapoor Khan appearing in songs like `Fevicol se'.Now, the jury is out : which is the best? Munni's Zandu balm or Kareena's Fevicol Se?