1. Saif and Kareena------Credit goes to this couple, who came for the first time jointly in Airtel DTH ad in the initial days of their relationship and set the trend.
Kareena and Saif then scratched their scalps for Head & Shoulders. They encash their power as a couple and impact the viewers' mind.
According to a media report, companies are willing to offer over Rs.100 million per ad for the duo to make a joint endorsement.
